My name is Katie Garside. I am an Assistant Account Executive at ICF Next and a Graduate student at DePaul studying Public Relations and Advertising. In everything I do, I am a student first. Pursuing knowledge for the sake of knowledge is my passion and purpose. I bring this passion and thirst for knowledge to the clients I work with, whether that’s Miller Lite, Hotels.com or OPTIMA Batteries. I love to brainstorm creative strategies for PR problems. Why? Because it’s fun, and my incessant need to know everything means I understand a brand’s identity, and it pays off.